Areas of Expertise

• Design, management, and analysis of semantic and sentiment research for segmentation, customer journey mapping and campaign development
• SME for digital strategy and planning including CRM integrated program frameworks with effective measurement strategies and what success looks like brand digital ecosystems and reporting dashboards
• Strategy, planning and optimization of SEO (Search Engine Optimization), SEM (Search Engine Marketing), programmatic advertising, contextual content partners, mobile marketing and SIM (Social Interaction Marketing) for franchises and brands
• Content strategy and mapping against a well-defined customer journey and insight-mined customer sphere of influence to impact high value customer conversion events in all communication channels
• Collaboration with multi-functional solution leads and partners to create efficient and innovative ways to impact marketing communications results with engaging user experiences 
• Optimization of data integration and marketing automation expertise across multiple dynamic platforms

Pharmaceutical/Life Sciences Experience

• OTC Multi-channel Strategy & Planning
• Pharmaceutical & Life Sciences Multi-channel Strategy & Planning: DTC, HCP, Managed Markets, Providers
  • CNS 
  • Diabetes 
  • Health & Wellness 
  • Oncology
  • Respiratory
  • Women's Health 
• MCM Strategy, Planning & Management from Molecule to Market and throughout the Product Lifecycle