• Home
  • About
  • Approach
  • Contact
  • Join Us

Areas of Expertise
  • Design, management, and analysis of semantic and sentiment research for segmentation, customer journey mapping and campaign development
  • SME for digital strategy and planning including CRM integrated program frameworks with effective measurement strategies and what success looks like brand digital ecosystems and reporting dashboards
  • Strategy, planning and optimization of SEO (Search Engine Optimization), SEM (Search Engine Marketing), programmatic advertising, contextual content partners, mobile marketing and SIM (Social Interaction Marketing) for franchises and brands
  • Content strategy and mapping against a well-defined customer journey and insight-mined customer sphere of influence to impact high value customer conversion events in all communication channels
  • Collaboration with multi-functional solution leads and partners to create efficient and innovative ways to impact marketing communications results with engaging user experiences 
  • Optimization of data integration and marketing automation expertise across multiple dynamic platforms

Pharmaceutical/Life Sciences Experience
  • OTC Multi-channel Strategy & Planning
  • Pharmaceutical & Life Sciences Multi-channel Strategy & Planning: DTC, HCP, Managed Markets, Providers
    • CNS 
    • Diabetes 
    • Health & Wellness 
    • Oncology
    • Respiratory
    • Women's Health 
  • MCM Strategy, Planning & Management from Molecule to Market and throughout the Product Lifecycle



 
Copyright 2014 - 2017
Engageology Consulting, LLC
TheresaLukey@gmail.com
TLukey@engageologyconsulting.com
www.engageologyconsulting.com
125 Alexander Avenue
Upper Montclair, NJ 07043
Proudly powered by Weebly